Student Outcomes

Graduates of Bachelor of Digital Marketing and Management are expected to excel in:

• Technical Proficiency
• Technical Proficiency and Digital Marketing Management
• Apply marketing principles in the planning, design, and execution of digital marketing campaigns.
• Utilize modern digital marketing methods, tools, and software for campaign optimization.
• Develop and manage campaign schedules, budgets, and performance metrics.
• Ensure compliance with ethical standards, data privacy, and regulatory requirements in digital marketing activities.

• Strategic Thinking and Innovation
• Analyze market trends and consumer behavior to inform strategic marketing decisions.
• Develop innovative marketing solutions to address industry challenges and opportunities.
• Implement creative strategies to enhance brand visibility and engagement across digital platforms.
• Foster a culture of continuous improvement and innovation within marketing teams.

• Project Management and Leadership
• Lead and manage digital marketing projects from conception to completion.
• Coordinate cross-functional teams to achieve project goals and deliverables.
• Apply project management methodologies to ensure timely and successful campaign execution.
• Develop leadership skills to inspire and motivate marketing teams.

• Analytical Skills and Data-Driven Decision Making
• Utilize data analytics tools to measure and analyze campaign performance.
• Interpret data to make informed marketing decisions and optimize strategies.
• Develop and present data-driven insights and recommendations to stakeholders.
• Ensure the accuracy and integrity of marketing data and reports.

• Communication and Collaboration
• Develop effective communication strategies to engage with target audiences.
• Collaborate with internal and external stakeholders to achieve marketing objectives.
• Create compelling content for various digital channels, including social media, email, and websites.
• Enhance interpersonal skills to build strong professional relationships.

• Ethical and Sustainable Marketing Practices
• Promote ethical marketing practices that prioritize consumer trust and transparency.
• Ensure marketing activities align with sustainability goals and social responsibility.
• Address ethical dilemmas in digital marketing with integrity and professionalism.
• Advocate for responsible use of digital marketing technologies and data.

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Technical Skills

• Search Engine Optimization (SEO): Understanding how to optimize content to rank higher in search engine results.
• Data Analytics: Analyzing data to measure the effectiveness of marketing campaigns and make data-driven decisions.
• Content Management Systems (CMS): Proficiency in using platforms like WordPress to manage and publish digital content.
• HTML & CSS: Basic knowledge of coding to make minor adjustments to websites and improve user experience.
• Social Media Marketing: Creating and managing campaigns across various social media platforms.
• Email Marketing: Designing and executing email campaigns to engage with customers and drive conversions.
• Marketing Automation: Using tools to automate marketing tasks and workflows, improving efficiency.
• Graphic Design: Basic skills in creating visual content using tools like Adobe Photoshop or Canva.
• Pay-Per-Click (PPC) Advertising: Managing paid advertising campaigns on platforms like Google Ads.
• Video Editing: Editing video content for marketing purposes using software like Adobe Premiere Pro.

Soft Skills

These soft skills complement the technical expertise gained in the program, making graduates well-rounded and ready to excel in the digital marketing field.

• Empathy: Understanding and relating to consumer behavior is crucial for creating effective marketing strategies.
• Communication: Clear and persuasive communication helps in engaging with audiences and collaborating with team members.
• Adaptability: The digital marketing landscape is constantly evolving, so being adaptable to new trends and technologies is vital.
• Collaboration: Working well with others ensures integrated and cohesive marketing campaigns.
• Creativity: Innovative thinking is key to developing unique and compelling marketing content.
• Time Management: Efficiently managing time helps in executing campaigns effectively and meeting deadlines.

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Career Opportunities

Graduates of the Bachelor of Digital Marketing and Management program can pursue various career paths in digital marketing, including: