BSIT-Digital Arts students Dean Dayrit, Angelica Cruz, Jeff Sagayap, and Allech Kyle Olayvar of Keenetic Studios were initially considering a food establishment as a client for their thesis. Prof. Ma. Corazon Fernando, their course adviser, recommended them to work instead with Bantay Bata 163, a non-government organization advocating the rights, responsibilities, and protection of children.
For four months, they conceptualized and produced infomercials highlighting the rights and responsibilities of children with the help of their mentor Prof. Abigail Alix. They also developed an interactive website and updated their brochures, flyers, and posters.
Dayrit shared how their team was overwhelmed at first working with an established organization in the Philippines. They turned the hesitations into motivation and geared up to face the challenges. They willingly give up time for leisure to make sure that they meet Bantay Bata's expectations and deadlines.
Eventually, their hard work and talent paid off impressing even the management of Bantay Bata. So impressed that they offered their team to continue their partnership by creating community campaigns in the future.
The praise and respect they received from their client made them proud but it was the recognition from their peers that meant the most to them. Keenetic Studios' Nurturing Tomorrow's Hope won Best Thesis, Best Website, Best 2D Animation, and Best Trailer awards at Regalia Igcisa: Heralds of Change; the Digital Arts students exhibit.
Keenetic Studios and FEU Tech officially turned over the completed project to Bantay Bata last November 21, 2018.